Transform passive "Mint" buttons into compelling calls-to-action that drive urgency. Each variant maintains Automata's refined aesthetic while significantly increasing visibility and conversion potential.
Current State
576 available
Option A — High Urgency (Inverted)
Only 576 positions remaining of 2,500 total
23 claimed in the last hour
Option B — High Contrast Border
Join 1,924 Covenant Keepers before positions close
Governance reveal in 9d 10h
Option C — Hover Animation
576 First Works remaining — Become an Architect of consciousness
Early benefits unlock Oct 16
Option D — Minimal Emphasis
576 of 2,500 remaining
Don't miss your covenant position
Current Performance
Visibility
Low
Urgency Level
Minimal
Copy Effectiveness
Generic
FOMO Factor
2/10
Expected With New CTAs
Visibility
High
Urgency Level
Significant
Copy Effectiveness
Action-Oriented
FOMO Factor
9/10
Recommendations
Option A (Inverted): Maximum visibility and urgency through inverted colors. Maintains elegance while commanding immediate attention.
Option B (High Contrast): Strong border creates visual weight without breaking from light backgrounds. Best balance of urgency and sophistication.
Option C (Animated): Subtle animation adds polish and interactivity. Hover state creates anticipation and engagement before click.
Option D (Minimal): Least disruptive to current design language while still improving urgency through copy and sizing.
Copy strategy: Replace "Mint" with action verbs (Claim, Secure, Join) that create ownership and urgency.
Supporting text: Scarcity messaging and social proof beneath button reinforces urgency without cluttering the primary CTA.